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2020 Trends in Nonprofit Fundraising

December 13, 2019 by Spokes For Nonprofits

It’s time for planning year-end appeals as well as your 2020 fundraising strategies. Raising money for nonprofits is never easy, but it’s a perpetual necessity for survival. As 2019 comes to an end, it’s important to take the time to learn about new fundraising trends for 2020.

A report from Giving USA 2019 revealed a decline in donation from mid-level donors who make gifts less than $250 and between $250 and $999 respectively. This was expected due to the 2018 tax reforms that allowed a standard tax deduction for individuals and couples without having to itemize donations. That’s why nonprofits will need to become even more proficient at engaging donors by highlighting their good works and relevancy of their missions.

Take Advantage of the “Election Effect”
Many nonprofit leaders are surprised that an election year can have an impact on philanthropy, especially if the focus of your nonprofit mission has been in the news. For instance, research showed the 2016 elections resulted in a flood of donations to issues and causes related to civil rights, social action, and advocacy organizations. Donors acquired during election periods prove to stay with a cause for around 18 months or more. Just be sure you avoid getting involved with politics and focus on advocating for your mission and educating the public about what you do to avoid jeopardizing your nonprofit status. Are there ways you could take advantage of this election season to find people who are passionate about your mission? 
 
Put Effort into Building Donor Loyalty
Donors are developing a new attitude about giving as they don’t want to be just a “number” to a nonprofit. Instead, donors want to develop a special connection with a nonprofit’s cause through personalized attention and communications. That means taking time to build relationships with current and potential donors. What are their cares and concerns? Get to know what donors are really concerned about and keep them informed about how your nonprofit addresses those issues. Share examples of how supporting your mission has made an impact on a cause they care about via newsletters, emails, articles on your website, social media posts, and individualized thank you-letters.
 
Make Giving Easy
Donors might want to donate to your nonprofit but it might be difficult to give a lump sum all at once. Some nonprofits are seeing an increase in giving by providing recurring subscription donation opportunities. This is another area that was found to be particularly relevant following the 2016 election when awareness of certain social causes was high. In 2018, it was found that donor membership programs accounted for 77% of total online revenue for nonprofits who offered them. These programs boosted donor loyalty as well as total revenue. Establishing opportunities to give smaller amounts on a regular basis can help expand the donor base. Consider creating a membership program that offers benefits related to your mission for regular donors. 

Also consider promoting the option of corporate matching gift programs to your supporters. Many employers have programs to match funds their employees donate to nonprofit causes. In fact, according to Double the Donation, an estimated $4-$7 billion in matching gift funds goes unclaimed each year. If donors make a gift to their nonprofit and then apply to their employers to match those funds, the the donor can essentially double their contribution to their favorite nonprofit!
 
Keeping fundraising trends in mind can be very helpful as you plan your 2020 giving strategy. Check out the additional resources for more ideas.
 
Additional Resources

Top Five Fundraising trends in 2020 


12 Nonprofit Trends We’re Likely to See In 2020, According To Experts 


 

Self-Care = A Healthy Happy Nonprofit

November 22, 2019 by Spokes For Nonprofits

Beth Kanter, guest speaker and facilitator of the first Spokes Nonprofit Symposium, engaged participants with her insights and resourceful approaches to organizational health in the workshop based on her book, The Happy Healthy Nonprofit. The Symposium was held on Friday, November 15, 2019.

According to Kanter, self-care is not a luxury but something that should be a part of how you do your work in order to get better results. “Creating a culture of wellbeing has benefits that are measurable, and these include things like fewer absences and sick days, lower health care costs, higher employee work satisfaction, and the ability to attract top talent and retain them.”  Self-care leads to more successful networking, happier staff and volunteers, and more peace of mind for nonprofit leaders and Board members. Symposium attendees agreed that taking time for self-care in the workplace is not only needed, but is a crucial component to the overall morale and productivity in the nonprofit organization.

Beth asked attendees to take some time to analyze and actualize a new type of self-care for themselves so they can avoid burn-out.  This included a demonstration of exercises featuring “4 Mindful Moment Techniques You Can Practice During Your Workday.”

The “Three Minute Mental Vacation Break” provided an easy and realistic practice to apply to any nonprofit leader’s busy schedule. In this exercise, Beth took attendees on a mini-vacation to Hawaii with a slideshow of sandy beaches and flowing waterfalls, set to the joyful rhythm of Israel Kamakawiwoʻole’s song Somewhere Over The Rainbow.

What is your self-care plan, and how can you improve it or build time into your day to begin it?  As Beth suggests, “A written Self-Care Plan does not have to be a long document.  In fact, the shorter, the better to start.  You can always add to it as you progress through your self-care practices.  Make a list of your Practice Goals or the specific actions you plan on taking to attend to your self-care.”

Overall, participants in this morning workshop walked away with a detailed personal plan for their self-care and multiple concepts and tips to share with staff in the workplace.

Relevant Trending Articles:

Taking a Break from Work: It Is Called a Vacation! Beth Kanter /

Self-Care Through Resiliency, Rhythms and Community

https://www.nonprofitpro.com/article/self-care-resiliency-rhythms-community/

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