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Nonprofit Storytelling

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In our recent Board Academy session focused on Fundraising and Resource Development, we discussed the importance of storytelling. To create a lasting emotional connection with the general public, media and donors, your board of directors––and actually every member of your organization––should be prepared to tell their own impactful story as it relates to your organization’s mission.

Given recent executive actions affecting nonprofits, storytelling to donors, media and Congress is increasingly critical. You need to be able to effectively communicate why your organization is important, and what would happen if it wasn’t here?

Here are some components of effective nonprofit storytelling from ChatGPT:

1. A Relatable Protagonist

  • Focus on a real person, group, or community that has benefited from your work.
  • The protagonist should be someone your audience can empathize with.

2. A Compelling Challenge

  • Highlight the struggle or problem the protagonist faced before your nonprofit stepped in.
  • Make the challenge specific, urgent, and emotionally resonant.

3. A Clear Resolution (Impact of Your Work)

  • Show how your nonprofit’s intervention made a difference.
  • Use concrete details, data, and personal testimonials to illustrate success.

4. Emotional Connection

  • Use emotions like hope, joy, or perseverance to engage your audience.
  • Show, don’t just tell—use vivid descriptions, quotes, and imagery.

5. A Call to Action (CTA)

  • Inspire your audience to take action (donate, volunteer, share the story, etc.).
  • Make the CTA clear, direct, and easy to follow.

6. Authenticity and Transparency

  • Stay true to the story and avoid exaggeration or manipulation.
  • If using real individuals, obtain permission and respect their privacy.

7. Multi-Channel Delivery

  • Use visuals, videos, and testimonials to enhance engagement.
  • Adapt your story for different platforms (social media, website, email, video, etc.).

Check out this Forbes article for more storytelling tips and tools. If you’re looking to invest in your storytelling abilities, the annual Nonprofit Storytelling Conference is a great resource.

Spotlight on Spokes

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On October 8, 2024, Spokes board member Liz Summer and CEO Michael Simkins had the opportunity to talk with long-time radio host Dave Congalton on KVEC’s The Dave Congalton Show. Topics that came up included the difficulty nonprofits are having replenishing their pool of volunteers, efforts to help nonprofits diversify their boards, and how people can get involved with board service. Listen below!

Image used by permission.

Board Service 101

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Serving as a director on a nonprofit board offers valuable benefits to both you and your community. You’ll develop leadership skills, expand your network, and make a meaningful impact on a cause you care about. Your volunteer service ensures the organization stays mission-focused and effective, supporting positive change and enhancing the quality of life in your community.

Topics in this short introduction include:

Your responsibilities as a director
The three “duties” of a nonprofit director
Finding the right board for you
Typical time and financial commitment

Complementary Strengths

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In his blog Applied Wisdom for the Nonprofit Sector, Jim Morgan emphasizes the importance of complementary strengths when you are looking for a collaborative partner organization. As general examples, he cites implementation skills, innovative program design, connections to diverse communities, or strong donor relationships.

That makes sense to me, but I wanted some examples. I’ve been using chatGPT quite a bit lately, but today I decided to try out Microsoft’s Copilot. When I asked for examples, it actually started by elaborating on Morgan’s blog post! I followed up by asking it to provide a couple specific examples of actual nonprofit collaborations. It did a great job!

Feeding America and Boys & Girls Clubs of America:

Feeding America is a nationwide network of food banks that provides food to millions of people. Boys & Girls Clubs of America (BGCA) offers after-school programs for young people. By collaborating, Feeding America supplies nutritious meals and snacks to children attending BGCA programs. This partnership ensures that children not only receive educational and recreational support but also have access to healthy food, addressing both educational and nutritional needs.

Habitat for Humanity and Thrivent Financial:

Habitat for Humanity is known for building affordable housing for families in need. Thrivent Financial is a financial services organization with a strong volunteer base and financial resources. Through their collaboration, Thrivent provides funding and volunteers to support Habitat for Humanity’s home-building projects. This partnership combines Habitat’s expertise in construction and community development with Thrivent’s financial support and volunteer mobilization, resulting in more homes being built for those in need.

Read Morgan’s blog post here.

Rethinking Charity

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Recently I received an announcement that our local chapter of the Association of Fundraising Professionals is having a showing and discussion of Uncharitable, a feature-length documentary that “exposes the dark side of philanthropy and introduces a radical new way of giving.” That intrigued me. I learned the title comes from a book of the same name by Dan Pallotta, which led me to this TED Talk.

It’s fascinating and I wanted to share it! See what you think.

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