During a recent Development Directors Roundtable, a participant expressed disappointment that a new fundraising campaign, which she had been excited about and had high hopes for, was yielding low returns. A discussion ensued about whether to bolster efforts—or throw in the towel.

While everyone agreed the campaign seemed like a strong idea, it was suggested that some further analysis was necessary.

I found an article from OneCause that offers a few reasons why taking time to analyze your fundraising campaign or event is worthwhile:

• It helps you track how your campaign is doing so you can make adjustments and improvements along the way.
• It tells you how well the campaign performed against your goals.
• It puts benchmark data in place that you can use to improve future fundraising campaigns.

HERE are their 5 Tips for Analyzing Your Online Fundraising Campaigns.