For Board Members Archives - Spokes | Resources for Nonprofits

Setting CEO/ED Compensation: What Boards Should Know for 2026

September 7, 2025 by Michael Simkins

Every year, nonprofit boards face the responsibility of reviewing the salary of their CEO or Executive Director. A thoughtful approach ensures fairness, compliance, and organizational sustainability. Spokes’ new guidance sheet highlights six essentials for boards: staying compliant with IRS rules, reviewing market data, assessing organizational health, evaluating leadership performance, supporting retention, and using a clear, documented process.

To complement this, we’ve prepared a companion snapshot of regional inflation and San Luis Obispo County cost-of-living data. With CPI currently around 3% and local housing costs more than double the national average, boards have the context they need to consider reasonable cost-of-living adjustments (COLA). Together, these resources give boards a transparent, data-driven framework for making confident salary decisions.

Download the full 2-page guidance sheet here.

Spokes members also have access to a regional compensation survey. Log into your Spokes account to request access.

Can You Really Offer Benefits on a Budget?

July 27, 2025 by Jordan Jerkovich

Nonprofits are no stranger to tight budgets, and in today’s climate, every dollar counts even more. But offering competitive healthcare benefits is key to reducing burnout and improving staff retention. This article explores practical, cost-conscious strategies for making health coverage more accessible.

Read the article HERE.

The Value of Nonprofit Board Service

April 16, 2025 by Jordan Jerkovich

Did you know there are more than 1,500 charitable nonprofit organizations in San Luis Obispo County? By law, each of them must be governed by a board of directors.

Serving as a director on a nonprofit board offers valuable benefits to both you and your community. You’ll develop leadership skills, expand your network, and make a meaningful impact on a cause you care about. Your volunteer service ensures the organization stays mission-focused and effective, supporting positive change and enhancing the quality of life in your community.

In the video below, Spokes CEO Michael Simkins addresses members of the San Luis Obispo Chamber of Commerce, sharing deeper insights into the benefits of nonprofit board service—and why it’s a valuable opportunity for everyone. He emphasizes the importance of local employers supporting and encouraging employee involvement, highlighting the transferable skills employees gain and bring back to the workplace.

Interested in serving on a nonprofit board but unsure about the responsibilities and level of commitment involved? Spokes offers a free, live 45-minute online class—Board Service 101—quarterly.

Register for an upcoming live session:

June 10

September 9

December 9

Or, view the following recording of a past Board Service 101 class:

Spokes on Congalton

March 11, 2025 by Michael Simkins

Monday, March 10, 2025 Spokes CEO Michael Simkins and Spokes board member Liz Summer were interviewed by Dave Congalton on his KVEC show, Hometown Radio. Take a listen.

Nonprofit Storytelling

February 7, 2025 by Jordan Jerkovich

In our recent Board Academy session focused on Fundraising and Resource Development, we discussed the importance of storytelling. To create a lasting emotional connection with the general public, media and donors, your board of directors––and actually every member of your organization––should be prepared to tell their own impactful story as it relates to your organization’s mission.

Given recent executive actions affecting nonprofits, storytelling to donors, media and Congress is increasingly critical. You need to be able to effectively communicate why your organization is important, and what would happen if it wasn’t here?

Here are some components of effective nonprofit storytelling from ChatGPT:

1. A Relatable Protagonist

Focus on a real person, group, or community that has benefited from your work.
The protagonist should be someone your audience can empathize with.

2. A Compelling Challenge

Highlight the struggle or problem the protagonist faced before your nonprofit stepped in.
Make the challenge specific, urgent, and emotionally resonant.

3. A Clear Resolution (Impact of Your Work)

Show how your nonprofit’s intervention made a difference.
Use concrete details, data, and personal testimonials to illustrate success.

4. Emotional Connection

Use emotions like hope, joy, or perseverance to engage your audience.
Show, don’t just tell—use vivid descriptions, quotes, and imagery.

5. A Call to Action (CTA)

Inspire your audience to take action (donate, volunteer, share the story, etc.).
Make the CTA clear, direct, and easy to follow.

6. Authenticity and Transparency

Stay true to the story and avoid exaggeration or manipulation.
If using real individuals, obtain permission and respect their privacy.

7. Multi-Channel Delivery

Use visuals, videos, and testimonials to enhance engagement.
Adapt your story for different platforms (social media, website, email, video, etc.).

Check out this Forbes article for more storytelling tips and tools. If you’re looking to invest in your storytelling abilities, the annual Nonprofit Storytelling Conference is a great resource.