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Grant Writing Basics

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With billions of dollars given away through grants each year, it’s no wonder nonprofits often rely on them as major components of their annual funding. Grants are an excellent way to fundraise for your organization—however, the process can be intimidating. 

Grant writing is the process of requesting funding provided by a private, corporate, or government grant maker. Grant seeking can be competitive, which is why it is important for grant writers to write clear, logical, and tailored proposals. 

The Writing Center at University of Wisconsin-Madison examines the basics of planning and writing a grant proposal. 

One way to begin is to obtain background information on your potential funder. What are their goals and values? How does your nonprofit align with them? This way you can adapt your proposal to further persuade your potential funder. Make sure to review the grant’s expectations to make sure your organization meets the requirements and follows the instructions. 

To establish credibility, present your organization as knowledgeable, capable, and forward thinking. Reference past accomplishments where appropriate. Outline your information knowledgeably and concisely—don’t be afraid to be direct! 

Once you are ready to start writing your proposal, review the main elements generally included in one: 

  • Short overview/abstract summary: Present the most important elements of your proposal—such as an introduction of your organization, your purpose or goal, expected outcome, and how you will measure your success. It may be best to complete this last, as it is an abbreviated version of your proposal. 
  • Statement of need: Establish value in your project by explaining the problem it will respond to. Include data if necessary. 
  • Description of project/strategies and tactics: Describe your project’s goals, expected outcomes, methods to achieve these outcomes, and the timeline for your project. 
  • Budget: Through tables and figures, clarify what you are asking for with justifications of costs. 

Other sections may be required. For nonprofits, funders may ask for organizational qualifications in which you would describe the nature, mission, and function of your organization. 

For more grant writing tips: 

Candid’s free introductory training on proposal writing

The Modern Nonprofit’s Essential Grant Writing Tips 

Grants Plus’ Nonprofit Grant Writing

Risk Assessment for Nonprofits

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Last week, we covered the types of insurance your nonprofit should consider. But how exactly do you choose what types of policies you will need for your organization? Doing a careful risk assessment is a good starting place.

What is a risk assessment? Ready.gov provides a simple definition: “A risk assessment is a process to identify potential hazards and analyze what could happen if a hazard occurs.”

A risk assessment contains multiple stages of identifying and prioritizing risk. Nonprofit leaders are responsible for recognizing vulnerabilities and monitoring any risk that could affect their organization.

There are many ways to accomplish a risk assessment based on the size of your organization. For smaller nonprofits, the best way to save money is for internal leadership teams—such as volunteers, boards, or staff—to conduct the assessment. Larger organizations might hire a risk professional or even employ one in-house.

BoardEffect provides a simple risk assessment template that any small nonprofit could use as a practical guide. Essential steps include:

  • Identify risks in categories such as governance, external, financial, or operational.
  • Analyze risks and score each for likelihood and impact.
  • Prioritize and determine how much risk your organization is willing to accept.
  • Determine which risks are acceptable and decide what you will need to take action on.
  • Ensure that risk controls are in place.
  • Monitor and review identified risks and update controls as needed.

Once your organization has recognized and prioritized risks you’ll have a much simpler experience selecting the types and amounts of insurance appropriate for your organization.

Additional resources:

What Types of Insurance Should a Nonprofit Consider?

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Insurance can be overwhelming for anyone, let alone for a nonprofit organization. However, it is extremely important to stay educated on the types of insurance your nonprofit may need.

View insurance as a step along the way to fulfilling your mission, as it will help protect your organization and its assets and limit barriers to success.

Here are some of the types of insurance policies you may come across. Every nonprofit’s needs are different, so you will likely require a specific combination of policies.

Directors and Officers
A directors and officers policy is important to consider as the management and board of your organization can be sued for wrongful acts or mismanagement, which can result in financial damages not covered by your general liability policy. This coverage can provide defense and indemnification for lawsuits alleging errors made by higher tier executives.

Employment Practices Liability
An employment practices liability policy protects your organization against employee claims of legal rights violations. These internal violations can include sexual harassment, discrimination, and wrongful termination. Some of this type of coverage may be included in your Directors and Officers policy.

General Liability
A general liability policy can protect your organization from claims alleging negligent conduct by your employees, volunteers, or agents. Negligent conduct means your nonprofit failed to use the proper standard of care when carrying out services and this resulted in bodily injury, property damage, or personal injury. This type of policy is one of the most common for nonprofit organizations.

Workers Compensation
California requires that all employers with more than one employee provide workers’ compensation coverage for job-related injuries or illnesses. This policy will protect your organization from employee lawsuits claiming negligence as a cause of workplace illness or injury. Like most other policies, it can be helpful to get quotes from several providers as premiums can vary greatly.

Auto
There are two types of auto coverage: hired and non-owned policies and commercial automobile policies. A hired and non-owned policy protects your organization against claims from employees and volunteers. If an employee or volunteer gets into an accident while driving their personal vehicle on behalf of your organization, this policy could protect against extended losses or lawsuits.

Commercial automobile policies protect the organization when an employee or volunteer is at fault in an accident and can also cover physical damage.

Property
Property insurance will protect property the nonprofit owns. Optional property coverage can include computer or electronic data processing policies.

Employee Dishonesty/Crime
This policy can protect against employee risk of crime such as embezzlement, forgery, theft, or vandalism. Optional policies also cover third party crime such as robbery.

Business Interruption Insurance
Generally, business interruption insurance protects an organization against lost income due to physical loss or damage to covered property resulting from covered peril. Some business interruption policies include special endorsements that insure against lost income sustained due to the existence of a communicable disease at the insured property or a government order prohibiting the use of the property.

There are many elements to consider when shopping for policies: measurement of risk, monetary limits, who is to be covered, and more. Make sure to work with an insurance agent who understands or specializes in nonprofit insurance and the specific risks you may encounter. This will ensure an informed and trusted decision.

Staying informed is the best way to protect your organization from any harm that could burden your mission.

Next time we will take a look at nonprofit risk assessment and how it can help you determine what insurance you may need.

Learn more about the various types of insurance:

What Basic Insurance Coverage Should a Nonprofit Consider?

Types of Insurance Nonprofits Should Consider

Business Interruption Insurance for Nonprofits – Is COVID-19 Covered?

How to Run a Successful Social Media Fundraiser

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Social media has radically changed the way people interact and connect with one another. For nonprofits specifically, it offers a unique opportunity to communicate with potential donors from around the world. 

Globally, as of July 2020, more than 2.6 billion people are registered on Facebook, 2 billion on Youtube, and 1 billion on Instagram. These numbers are growing, and with millions of Americans at home, the choice to raise money and awareness for your nonprofit through social media is a wise one. 

Last week, Verdin created a five-step guide on how to maximize the impact of your organization’s social media. This week, we’ll take an in-depth look on how to use social media to create an inspiring online fundraiser. 

With numerous platforms all functioning in unique ways, there are many techniques to fundraise on social media. An article published by NonProfit Pro titled Social Fundraising: Tips to Raise Funds highlights the importance of promoting your organization’s work on social media. 

Not only is it easy to raise money on social media, it can be fun and engaging for your followers. It’s also a great way to connect with potential supporters. 

Plan ahead. 

Like any fundraiser, planning for one on social media is essential. 

  • The first step of a successful fundraising endeavor is to choose one or two specific channels on which to launch your fundraiser. Each platform has its benefits and downsides. For example, Facebook fundraising tools are simple to use but don’t collect much information from donors, which may make it difficult to connect. Instagram uses eye-catching visuals to grab attention but you cannot post links. Consider which platform will work best for you. 
  • Create a clear monetary goal and deadline. This will give your followers a sense of urgency for your fundraiser. You will likely see the most support from donors in the very beginning of your campaign and right before the deadline. 
  • Make it easy to donate. Having an accessible link for donations is crucial for followers or potential supporters who need a quick process. 

Stay informative and active. 

Remaining enthusiastic and engaged throughout the duration of your fundraiser will inspire your supporters to get involved. 

  • Post frequently. An article by Get Fully Funded suggests that when running a fundraiser, nonprofits should post one to two times a day for Facebook and Instagram, and five times a day for Twitter. It is critical to keep your fundraiser fresh and relevant. 
  • Inform your supporters of their impact. Let your donors know in a meaningful way how important their support is. Use numbers or stories to share the significance of their donations. 
  • Be responsive. Take a more human approach when raising money on social media and interact with your supporters’ questions and comments. 

Experiment with different posts and ways to raise money. 

Social media fundraising can be so much more than simply posting a link to donate. Most platforms offer many creative ways to promote your fundraiser. 

  • Your posts should be shareable, include visuals, and tell stories. Create a hashtag for your fundraiser and use it along with curated, searchable keywords. This will expand your reach to potential supporters. 
  • It is crucial to encourage your followers to get involved in your fundraiser! This could mean sharing posts, peer-to-peer fundraising, or sharing personal anecdotes about your organization. Followers play a vital role in social media fundraisers and can inspire others on behalf of your organization. NonProfit Tech for Good suggests that followers can even start their own campaign for your organization. 

Measure your success. 

In order to run a successful social media fundraising campaign, your nonprofit must understand which approach is working best for you. 

  • Monitor and analyze your engagement. What is generating more responses, donations, or shares? You can use programs such as Hootsuite to do this. 
  • Although a follower count is important, interaction is more meaningful. Strive for engagement from your followers rather than amassing as many as possible. 

Lastly, follow up. 

Although sometimes daunting, social media fundraisers are more than worth it in the end. Don’t forget to express your gratitude to everyone who donated or participated in your fundraiser when it is complete, and welcome your new supporters!

5 Ways to Maximize Your Nonprofit’s Social Media Presence

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Instagram, Twitter, Facebook, SnapChat, Youtube—to some, this list is a massive part of daily life. To others, it’s a quick form of connection or entertainment or maybe even a completely foreign entity. No matter how you view social media,with more than 3 billion active users, you can’t deny the monumental impact it has on today’s world. 

In the wake of the pandemic, social media is more important than ever. In a survey by the Harris Poll done in May, 51% of respondents reported an increase in social media usage since the COVID-19 outbreak. Of that number, 60% r were ages 18-34, 64% ages 35-49, and 34% ages 65 and up.

Spokes published A Nonprofit’s Guide to Communication, in which we highlighted a few different social media platforms and how to use them, with features and demographics. 

But how can you leverage these platforms to reach as many people as possible and make a significant impact? Here are five ways nonprofits can gain influence on social media. 

Use platforms correctly. 

When employed correctly, social media has the power to reach your target audience and relay your mission effectively. 

  • Using demographics of your supporters and donor personas, choose the platform that will reach them best.
  • For example, Facebook is a more universal option that can reach a larger and generally older audience. Instagram can reach a Millennial audience, and TikTok can be used to reach a very young audience. Although charming, TikTok is most likely where you gain followers,not donors. These are important aspects to keep in mind when choosing platforms for your organization. 
  • For organizations using multiple social platforms, tailoring your content to each one is necessary for meaningful engagement. For example, Twitter is often used for short blurbs and updates while Instagram relies heavily on visuals. Posting the same information in the same form across platforms will not be nearly as effective as adapting to each style of communication. 

Be responsive. 

Making your audience feel heard and acknowledged is one of the most critical aspects of an impactful social media presence. When followers comment, message, or ask questions, make sure to respond meaningfully and in a timely manner. Engaging with your supporters is a crucial way to keep them interacting with your content in the long term. 

Choose engaging visuals. 

According to studies compiled by HubSpot, Facebook posts with images see 2.3 times more engagement than those without, and tweets with images receive 150% more retweets than those without images. 

  • High-quality and eye-catching photos are a great way to earn likes and shares on social media.
  • Videos have proven to be the most engaging form of visual media. Live videos are also popular on platforms such as Facebook and can be entertaining, informative, or both!

Choose interactive content when you can. 

Social media platforms have many different ways to make content interactive. This way, your organization can surpass simple scroll-bys and gain insight from your followers. Examples of interactive content include polls, questions and answers, tagging others, and surveys. 

Social fundraising 

Fundraising on social media can be a great way to raise money for your nonprofit and to raise awareness for your goal through likes and shares. 

  • Set a monetary and time goal for your fundraiser, and make any donation links easy to find. 
  • Explain with visuals or infographics how the donation money will help your organization. 
  • Encourage your followers to share your fundraiser. 
  • Post often, with varying forms of media. 

Social media is one of the best ways to connect with your organization’s supporters. When social media is used effectively, nonprofits can share their mission and expand their reach to people and places not previously known possible. 

Sources 

Business Insider 2020 US Social Media Report

NonProfitPro Social Fundraising Tips to Raise Funds 

HubSpot 50 Visual Content Marketing Statistics You Should Know in 2020

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