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Nonprofit Storytelling

February 7, 2025 by Jordan Jerkovich

In our recent Board Academy session focused on Fundraising and Resource Development, we discussed the importance of storytelling. To create a lasting emotional connection with the general public, media and donors, your board of directors––and actually every member of your organization––should be prepared to tell their own impactful story as it relates to your organization’s mission.

Given recent executive actions affecting nonprofits, storytelling to donors, media and Congress is increasingly critical. You need to be able to effectively communicate why your organization is important, and what would happen if it wasn’t here?

Here are some components of effective nonprofit storytelling from ChatGPT:

1. A Relatable Protagonist

  • Focus on a real person, group, or community that has benefited from your work.
  • The protagonist should be someone your audience can empathize with.

2. A Compelling Challenge

  • Highlight the struggle or problem the protagonist faced before your nonprofit stepped in.
  • Make the challenge specific, urgent, and emotionally resonant.

3. A Clear Resolution (Impact of Your Work)

  • Show how your nonprofit’s intervention made a difference.
  • Use concrete details, data, and personal testimonials to illustrate success.

4. Emotional Connection

  • Use emotions like hope, joy, or perseverance to engage your audience.
  • Show, don’t just tell—use vivid descriptions, quotes, and imagery.

5. A Call to Action (CTA)

  • Inspire your audience to take action (donate, volunteer, share the story, etc.).
  • Make the CTA clear, direct, and easy to follow.

6. Authenticity and Transparency

  • Stay true to the story and avoid exaggeration or manipulation.
  • If using real individuals, obtain permission and respect their privacy.

7. Multi-Channel Delivery

  • Use visuals, videos, and testimonials to enhance engagement.
  • Adapt your story for different platforms (social media, website, email, video, etc.).

Check out this Forbes article for more storytelling tips and tools. If you’re looking to invest in your storytelling abilities, the annual Nonprofit Storytelling Conference is a great resource.

The Culture-Building Concept of “Porpoising”

November 1, 2024 by Jordan Jerkovich

In our recent workshop, Cultivating a Robust and Collaborative Nonprofit Culture, the Applied Wisdom for Nonprofits leadership team introduced us to the idea of “porpoising.” This concept involves a deep-dive into your organization to uncover valuable insights at all levels. When nonprofit leaders periodically porpoise and practice observant listening amongst the organization’s diverse groups, they can detect signs of trouble before things spiral out of control. To build trust, be present, visible, and respectful when someone shares a problem or issue. To maintain trust, demonstrate action on the information given. Applied Wisdom for Nonprofits suggests that “no news is bad news” and “bad news is good news if you do something about it.” If things are quiet for too long, it may be time to porpoise. And if you find bad news, it presents a great opportunity to find—and celebrate—solutions together.

More information on the Applied Wisdom for Nonprofits principles, including porpoising and the Bad News is Good News philosophy, can be found here.

Spotlight on Spokes

October 21, 2024 by Michael Simkins

On October 8, 2024, Spokes board member Liz Summer and CEO Michael Simkins had the opportunity to talk with long-time radio host Dave Congalton on KVEC’s The Dave Congalton Show. Topics that came up included the difficulty nonprofits are having replenishing their pool of volunteers, efforts to help nonprofits diversify their boards, and how people can get involved with board service. Listen below!

Image used by permission.

Four More Models for Nonprofit Collaboration

July 31, 2019 by Spokes For Nonprofits

This article is the third in our series on nonprofit collaboration models. The first (click here) was on getting your nonprofit ready for collaboration and the second (click here) introduced collaborative models 1 through 4 to consider. Today we look at models 5 through 8 that offer some unique ideas for bringing projects or ideas together without having to merge entire organizations. If you have a reaction, comments or additional information to share on any of the eight models of collaboration or mergers for nonprofits, we’d love to hear from you in the comments area.

5. Joint Partnership for Issue Advocacy

This collaboration allows two or more nonprofits with similar missions to speak with one voice on a particular issue without having to form a new organization. With both nonprofits working together, they can combine their resources to deliver a stronger, more far-reaching message—especially if the issue faces any type of opposition. Since the nonprofits are advocating together to address only a short-term or sporadic issue, forming a new, permanent organization is not necessary.

This model works best when nonprofits have a shared long-term mission but want to concentrate on achieving short-term goals around one particular issue and want to expand efforts to deal with that issue. Partnerships can mobilize a larger audience for more impact. Challenges can include coming to terms with how each organization feels about the issue, and then determining the content and delivery method for their message so a united front can be presented. There will need to be clear guidelines on which nonprofit will be responsible for costs, workload distribution, and other obligations of the campaign.

6. Joint Partnership with the Birth of a New Formal Organization

Sometimes several nonprofits confronted with a mutual concern can benefit by developing a new,  independent organization whose goal is to address this issue on a long-term, more in-depth basis. This is an ideal scenario when two or more organizations identify a common issue that isn’t exactly in their present wheelhouse to manage, but needs to be resolved to advance the overall mission of each nonprofit.

Significant benefits of creating a new formal organization by combining one or more nonprofits can include: (1) eliminating competition for funding, (2) strengthening avenues of communication, and (3) allowing the nonprofits to consolidate their efforts in working with the new organization to support it. Challenges can include continuing to generate sustained funding for the new organization, and the willingness of the original nonprofits to give up ownership of the issue to the newly formed nonprofit.

7. Joint Administrative Office and Back Office Operations

This form of collaboration allows multiple nonprofits to streamline aspects of their programs by sharing a joint administrative office, i.e., sharing professional services such as human resources, information technology, financial assistance, legal advice, and so on. Another option would be to create a separate organization whose sole purpose would be to provide this type of support for nonprofit organizations on a contract basis.

The model would allow nonprofits to share administrative expenses and operational tasks. Small nonprofits, in particular, would be able to function more efficiently without having to carry the entire expense of hiring staff and outside contractors for these services. Spending less time on administrative duties also means the nonprofit Executive Director/CEO can concentrate more fully on program and service delivery. One of the toughest challenges can be finding a way to keep service delivery balanced fairly for all nonprofit partners. Additionally, it might be difficult for a nonprofit partner to transition to independent services when it becomes too large to comfortably utilize the joint office services.

8. Confederation Model

The best example of the nonprofit confederation model collaborative is the United States of America. Individual states operate separately but are an integral part of a federal whole. The umbrella organization exists to provide services, coordination, and other support to each member.

A large group of nonprofits often exist as a confederation of nonprofits that come together under an umbrella organization that exists to provide services, coordination, and other support to each member nonprofit.  Each member nonprofit operates independently to provide programs and services in its own location. Examples of this model are the United Way, The National Association of Free & Charitable Clinics, Boys and Girls Clubs, and the YMCA. While some of these are huge national or international organizations, groups of smaller nonprofits can also form a confederate model of collaboration.

This model brings similar organizations together to form a network of service delivery in different communities while drawing support from a centralized umbrella organization. Having the umbrella organization provides more branding and exposure to issues. It also helps the individual nonprofits to increase its programs and services through the sharing of resources. A few challenges of the model are making sure that the interests of the individual nonprofits are sufficiently represented in the top-level organization and balancing the autonomy of individual nonprofits while being under the authority of the umbrella organization.

Summary

Working collaboratively can be one of the most important concepts for nonprofit leaders to consider as competition for nonprofit funding, visibility and resources intensifies.  This series of articles on collaboration models for nonprofits are meant to get you thinking about how you might expand the services of your nonprofit by working with others to meet your goals. Feel free to comment below if you have any thoughts or questions about nonprofit collaborations.

Additional Resources:

Information in this article was taken from Models of Collaboration: Nonprofit Organizations Working Together. The Collaboration Prize, ASU Lodestar Center, 2009. h

George N. Root, III. Advantages and Disadvantages of Collaboration Between Businesses.  

Joan Garry Consulting Blog (Podcast) Ep 89: Nonprofit Partnerships, Mergers, and Acquisitions (with Wendy Foster).

Does Your Board Work or Govern?

July 24, 2018 by Spokes For Nonprofits

Do you know if your board is a working board or a governing board? Although we use these terms all the time, this is a trick question! All boards are governing boards. Their first and foremost responsibility is managing the organization: making policy and strategy decisions, overseeing and monitoring organizational performance, and ensuring accountability. Volunteer-run or small-staffed organizations’ board members may also have working responsibilities in addition to governance responsibilities, such as program delivery. Because program delivery is often the most fun part of the job, it’s natural to want to focus your time and energy on direct service.

However, things get sticky when procedures, policies, and roles aren’t clearly defined. When board members disagree on the difference between the “must do” responsibilities and the “nice to do” activities, it can cause friction or result in compliance issues.

It may be time to review your activities and ensure that governance comes first if:
• your board meetings continually go off topic,
• committee updates take more than ten minutes of a board meeting, or
• your board spends more time discussing details than big picture items.

Spokes’ Board Academy provides the perfect opportunity to explore:

• Board Member roles and responsibilities
• Governance to achieve your mission
• Legal responsibilities of board service

Whether you’ve served on your board for one year or ten years, this training will give you new tools and knowledge to make your board function more effectively.

Want to learn more about working versus governing boards? Compass Point has more to say on the subject here: https://www.compasspoint.org/board-cafe/working-board-vs-governing-board

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