It’s almost that time of year to start drafting your annual appeal. You may be debating about an all-email campaign or a written campaign. Turns out, a solicitation that is printed mail solicitation may be more successful. And, a phone call, may be even more so.
Yup. Technology may not be the solution for every potential donor you have. You may already know that Baby Boomers like to read their mail, but did you know that Millennials love to receive mail, too?
The Nonprofit Quarterly article, “The Case for Going Low Tech in Communications and Fundraising”, written by Sheela Nimishakavi offers some good advice:
Only use digital communication AFTER you have already created a connection with a prospect or donor through other means (unless the prospect/donor has indicated a preference for receiving communications digitally).
Nimishakavi writes, “The golden rule of stakeholder engagement still applies – digital communication is good, phone is better, but in-person is the best.” Read her entire article here and consider making a few follow-up phone calls or visits after your solicitations are sent this year. Good luck!
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