As we watch the world slowly return to a new normal after a global crisis, it’s important to assess which fundraising strategies we have used during the pandemic are worthwhile to continue. Traditional and long-standing fundraising plans have been replaced with more flexible and innovative ideas. Some nonprofits enjoy and find value in online fundraising while others anxiously await in-person events.
Did the pandemic strengthen or strain your organization’s online presence? No matter how your nonprofit decides to fundraise post-pandemic, here are five resources that may offer ideas and guidance.
The European Fundraising Association surveyed over 800 charitable organizations on the skills they have relied on to persevere during the pandemic and reported that digital fundraising capabilities and strategic financial planning are two of the most crucial skills to maintain in a post-pandemic world.
The Chronicle of Philanthropy covers what fundraisers hope will stick post-pandemic, which could mean changing the traditional rules of fundraising and relying on donor trust to fundraise for unknown potential and possibilities.
NonProfit Pro provides examples of innovative uses of online fundraising and how they can remain useful post-pandemic. Volunteers of America Illinois utilizes Facebook for donor acquisition, United Service Organization conducts virtual fireside chats to connect with donors, and the Boys & Girls Club of America has begun to evolve their fundraising messaging to be more strength and equity based.
Nonprofit Tech for Good lists fundraising trends which resulted from the pandemic such as virtual events, recurring giving, strong connections with other organizations, and more.
AFP outlines fundraising planning in 2021 and preparing for a new era with suggestions such as holding hybrid in-person and online events, re-examining your donor database, and remaining intentional about increasing diversity in all aspects of your nonprofit.