During a recent Development Directors Roundtable, a participant expressed disappointment that a new fundraising campaign, which she had been excited about and had high hopes for, was yielding low returns. A discussion ensued about whether to bolster efforts—or throw in the towel.
While everyone agreed the campaign seemed like a strong idea, it was suggested that some further analysis was necessary.
I found an article from OneCause that offers a few reasons why taking time to analyze your fundraising campaign or event is worthwhile:
- It helps you track how your campaign is doing so you can make adjustments and improvements along the way.
- It tells you how well the campaign performed against your goals.
- It puts benchmark data in place that you can use to improve future fundraising campaigns.
HERE are their 5 Tips for Analyzing Your Online Fundraising Campaigns.
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