Website. Facebook. Twitter. Instagram. Online Donation buttons. Email Solicitations. E-Newsletters. #overwhelming!
- Nonprofits generally receive one donation for every 2,000 fundraising messages sent.
- Email messaging generates 26% of all online donations made.
- Nonprofits sent 10% more fundraising emails in 2016 than they did in 2015.
- Paying for digital advertising or to “boost” your Facebook posts is becoming imperative in order to ensure your posts are seen by a wide audience. Can’t afford to “boost” your posts? You can estimate that .225 folks will see your average posts — e.g. you’ll need 1,000 Facebook fans in order to reach 225 people.