Advertising pays. Afterall, how can a donor make a gift to your organization if s/he isn’t aware of the work you do?
So, when was the last time that you purchased an ad for your organization in a local newspaper, event program, billboard, TV channel or radio station?
Maybe it’s time to start? And, we have a good opportunity to share with you. Specifically, the Tribune has launched a new advertising promotion that will allow nonprofits to provide the content needed to make its printing process as efficient as possible.
Nonprofits may now purchase a half page ad for $600 (normally $1,100) or a full page ad for $900 (normally $1,700.) You provide the SLO Tribune with your ad and, when an additional half-page or full-page of content is needed, your ad will be printed!
To sweeten the deal, the Tribune will also help you design your ad – at no extra charge! You send your logo, text and instructions and the Tribune will build an ad for you and send you a proof for approval. Or, if you have an ad, you simply send your camera ready artwork; .jpeg or .pdf, preferred.
Not sure if buying an ad is worth the expense? A recent Meals on Wheels campaign exceeded its goal by 20% due in large part to advertisements published in SLO Tribune. Feel free to contact the SLO Tribune advertising department to discuss how they can best help you increase awareness of your organization and brand. Additional information about the Tribune’s readership can be found here.
Don’t forget to consider other advertising vehicles in the area, too. Your next donor may be reading, watching or listening to them right now!